Module 1 Introduction to Cosmetology
Lesson 1: Definition of cosmetics, conditions, properties
As part of this first Lesson, the student will learn what a cosmetic product is and what conditions must a product meet in order to be marketed as such.
Lesson 2: Cosmetic categories
In this Lesson, the participant becomes familiar with the categories in which cosmetic products are divided, based on criteria and alternative classifications of cosmetic products according to the European Directive and the National Organization for Medicines.
Lesson 3: Cosmetic properties
In this Lesson the participant learns the properties a specific cosmetic product must have in order to successfully fulfil its role.
Lesson 4: Cosmetic testing
In this Lesson reference is made to the methods of cosmetic testing such as organoleptic, physicochemical, microbial tests, quality tests and controls for unwanted ingredients and side effects.
Module 2 Cosmetic Raw Materials
Lesson 1: Cosmetic composition - an overview
Through this Lesson the participant will learn the specific components of various cosmetic products and how they can be used and incorporated in cosmetic formulations.
Lesson 2: Main cosmetic ingredients
In this Lesson we learn what the main ingredients that make up a cosmetic product are, how we can obtain these components, what alternatives there are and by what criteria we choose a particular ingredient over another.
Lesson 3: Surfactants and emulsifiers
In this Lesson we will learn what a surfactant is, what an emulsifier is, how they work, how they are incorporated in a cosmetic product and what natural ingredients can be used with these properties.
Lesson 4: Special ingredients
In this Lesson the participant learns about other ingredients contained in a cosmetic product, such as the sunscreen filters contained in a sunscreen product.
Module 3 Medicinal Plants and Essential Oils
Lesson 1: Aromatherapy
In this Lesson the participant learns what aromatherapy is and how to use essential oils for wellness purposes as well as for the healing of the soul and the body.
Lesson 2: Extraction of essential oils
Reference is made to the main methods of extracting essential oils with examples and laboratory tips.
Lesson 3: Medicinal plants
This Lesson covers the main medicinal plants that are endemic in Greece.
Lesson 4: The main essential oils and their properties
This section analyzes the properties and uses of key essential oils extracted from medicinal plants.
Lesson 5: Cultivation of aromatic plants
Basic knowledge of cultivating methods for aromatic plants and of the cultivation requirements of the major pharmaceutical aromatic medicinal plants.
Module 4 Natural Cosmetics Manufacturing Methods
Lesson 1: Essential equipment
Reference is made to the appliances, instruments and general equipment necessary for the operation of a laboratory for the manufacture of cosmetics.
Lesson 2: Health and safety rules
This Lesson refers to the safe use of instruments and chemical reagents used in the manufacture of cosmetic products. Mode of use, storage methods and advice for the avoidance of accidents.
Lesson 3: Preservation of cosmetics
In this Lesson we learn how we can preserve the properties of cosmetic products, with the use of preservatives, and in what quantity. What are the best preservatives for each product. Definition of minimum shelf life and expiration date.
Lesson 4: Manufacturing methods for cosmetic products by category
Recipes tested step-by-step for the manufacture of certain cosmetic products such as soaps, day and night creams, body creams, body oils and other.
Lesson 5: Special methods
This Lesson refers to formulations of more specialized cosmetics such as makeup sunscreens.
Module 5 Occupational prospects with natural cosmetics
Lesson 1: Required actions for the establishment of a company
In this Lesson we learn what the necessary steps are in order to start a company.
Lesson 2: Ingredients and raw materials. Suppliers. Packaging materials
In this Lesson we learn how to choose raw materials, how to choose suppliers, how to do budget the manufacture of cosmetic products and where we can find the appropriate packaging.
Lesson 3: Central cosmetic product notification portal for cosmetic products distributed in the EU market
In this Lesson extensive reference is made to the obligations a cosmetic manufacturer in Greece has towards the European Cosmetic Product Notification Portal (CPNP), and how to submit a registration dossier for a new cosmetic product.
Lesson 4: Electronic commerce and exports
This Lesson makes a brief reference to the advantages and disadvantages of e-commerce, the risks and potential benefits of such a venture and how we can export our cosmetics.
Module 6 The Successful Entrepreneurship
Lesson 1: Business Sustainability
In this Lesson we will analyze the business plan and its components. We will examine the company's objectives and their portrayal in the business plan. We will present the forms and structures of a business plan and analyze the individual parts. Finally, the connection between business sustainability and business plan will be displayed.
Lesson 2: Business Problems and Business Failure
In this Lesson we will initially focus on the bibliography references relevant to the distinction of forms of business failure, and the explanation of the concept of bankruptcy of a company. Moreover, we will analyze the management of failed business activities in an economic downturn. We will present examples and case studies of companies that went bankrupt and failed to return, but also companies that managed to rebound and return to the path of business success. Finally, we will analyze the reasons both in cases of failure and reintegration in the business world.
Lesson 3: Successful Entrepreneurship
In this Lesson we will develop the concept, importance and role of successful entrepreneurship in the context of a competitive business operation. We will present the key characteristics of successful entrepreneurship and analyze the role of leadership. The concepts of competitive position and competitive advantage of a company will be analyzed. Very important in the analysis is the long-term development strategy of a business that follows, while the chapter ends with the presentation of companies from the Greek and international business environment that have managed to succeed in their field of activity.
Lesson 4: Human Resource Management
In this Lesson, we will analyze the concept of human resources management, its importance for the operation of the company as well as its application for the benefit of society. The concepts of lifelong learning and on-the-job training are a particular section of this chapter, while comparative data concerning the Greek and international reality are presented. Particular reference is made to the effective communication within companies and organizations, but also on the ways leading companies capitalize on their human resources. Finally, companies that have received awards for corporate social responsibility, as well as their working environment are presented.
Lesson 5: Sales Promotion and Pricing
The purpose of this Lesson is to present some basic aspects of marketing science (MKG). For this reason, we initially analyze the concept of the marketing plan and we then present in detail the concept of marketing mix. Finally, we analyze the importance of drafting a marketing plan, its content and the way to set up a marketing plan.